Understanding Email Services: What are they and what do you need?
by Erik Kangas, President, Lux Scientiae
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Overview
You thought email was a simple concept, but you are confronted
with a plethora of acronyms and jargon like POP, IMAP, WebMail, Aliases,
Forwards, SMTP, Quota, SPAM, TLS, SSL, and more! This article will describe the ins and
outs of email, explain these terms, and help you figure out what
services and features you need from your personal or business email
service provider.
Every email provider supplies you with three fundamental services:
- A way to send email
- A way to receive email
- A way to store received email, at least temporarily
The difference between email providers, and their cost, comes down to
the versatility, security, and extent of each of these services. In the
next sections, we discuss each of these services in detail and
consider many of the possible and/or desired features that could
come with them. First, we will define a few concepts central to email -- the types
of programs used for email.
Email Clients. Email clients are computer programs that run on
your local computer which enable you to perform actions such as composing
and sending email messages, retrieving your new email messages, and looking
at your old email messages. Examples of email clients include: Microsoft
Outlook, Microsoft Outlook Express, Eudora, Pine, Netscape Communicator, and
Entourage.
Email clients are characterized by being installed on your local
machine and requiring you to configure them with details of your
email provider so that they can send and receive your email.
WebMail. WebMail is like an email client in that it
allows you to compose and send email messages, view new and old email
messages, and perform other email activities. However, unlike an email
client, WebMail programs run on your email provider's web servers and are
accessible via any computer connected to the Internet that has a
compatible web browser, such as a recent version of Internet Explorer or
Netscape Navigator.
WebMail programs do not require configuration, you simply login and
they work. You may, however, be able to customize them to match your
operational preferences.
Sending Email: SMTP
Any email message that you send is passed along from your computer
across any number of intermediate email servers to the server on which the
recipient of your message receives his or her email. All of these email
servers talk to each other via a language called SMTP, which stands for Simple Mail Transport
Protocol. Thus, your outgoing email server, the server through
which you send email messages, is also known as your SMTP
server.
Every email provider has one or more SMTP servers for your use. Some
providers allow you to connect to these servers directly so that you can
send email directly from your Email Client; other providers do not permit
you to connect to their SMTP servers directly, requiring you to send all
email via their WebMail applications.
Why would an email service provider not want his clients to
connect directly to its SMTP servers? Using an Email Client, you may be
able to easily send lots of email messages, whereas with WebMail it
is difficult to send many messages in a short period of time. Allowing
you to send lots of email messages in a short time exposes your email
provider to the risk that you may 1. load down his servers with excessive
amounts email, and 2. send SPAM.
If your email provider does provide you with access to his SMTP
servers, he may or may not support SMTP
Relaying. Support for "SMTP Relaying" means that your provider
allows you to use his SMTP server to send email to people whose email is
not managed by your provider. For example, if you are using the
SMTP servers of Lux Scientiae to send email to
bob@ luxsci.net, this would not require SMTP relaying
because LuxSci's servers handle Bob's email, and thus they HAVE to let you
connect to them to send him email (or else Bob would have the misfortune
to never receive any email). However, if you are using LuxSci's servers
to send email to bob@hotmail.com, this would require SMTP
Relaying because Lux Scientiae does not manage the email for addresses at
hotmail.com.
What's wrong with SMTP Relaying? Nothing, as long as your email
provider restricts who can use his server for sending email. If he
doesn't, then anyone could send email through his servers to anyone
else, making his servers ideal tools for hackers desiring to send SPAM.
For this reason, most email providers require you to Authenticate
yourself when using their SMTP servers for sending email. This often means
that you need to send your correct username and password to their server
before it will allow you to send your email. This process is
commonly called SMTP Authentication. Some
email providers go a step further and also provide you with Secure SMTP. Secure SMTP (along with other secure
services described below) encrypts the communication between your computer
and the server such that no one can eavesdrop and detect your username,
password, or message contents - the communication channel is
secure.
What is right for you? If you wish to use an email client for
sending and reading your email, your email provider must provide you with
SMTP Relaying services. If you are very security-conscious, you should ask
if they support Secure SMTP. LuxSci provides both SMTP Relaying (with
authentication) and Secure SMTP.
Receiving Email: POP, IMAP, WebMail
If someone sends you an email message, how do you obtain it and read it?
There are basic three ways to do this which differ in usefulness depending
on your needs.
WebMail. WebMail applications have several advantages:
- Read It Anywhere - They allow you to read (and send)
email from any computer that
is connected to the Internet and which has a modern web browser.
- No Special Software - Beyond a modern web browser, which
comes with most
computers, no special software is required to use WebMail, and no time needs
to be spent configuring software.
- Can Be Secure - Some WebMail applications run over a secure connection
between your browser and the email provider's servers (an SSL - Secure Socket
Layer - connection)
so that all of your email messages, passwords and other data cannot be
eavesdropped upon. Many WebMail services do not provide this, however.
- Backed-up & Safe - Your email service provider is responsible for backing
up your email messages. Your email is stored on your service providers servers,
so if your personal computer crashes, none of this email is affected!
The disadvantages of WebMail include:
- Internet Required - You cannot view any of your email unless you
are connected to the Internet. The speed by which you can manage your
email is related to your Internet connection speed -- it can be slow or
fast!
- Disk Space - Since your email messages are stored on your email provider's
servers, they take up his disk space. Your email provider may limit the
amount of disk space you can use, or charge you a premium for
additional disk space. If you exceed your allotted disk space,
you could be charged a fine or your services could be suspended! Most free
email services give you very little disk space, and are very strict about
disabling your account if you exceed your quota.
- Features - Your provider's WebMail program may not provide you with
as many features as you would have if you used an Email Client for reading
your email. The features provided by different providers' WebMail clients
vary greatly -- make sure yours provides those features that you need! I.e.,
some features include: sending attachments, viewing attachments online,
viewing messages written in particular languages,
address books, personalities, spell checking, read receipts,
SPAM filtering, auto responders, email aliases, etc., etc.
A good email provider will supply you with WebMail services and one or both of
IMAP or POP (see below) for use with Email Clients.
IMAP is a protocol, i.e. a language used by an
Email Client program to talk to your email provider's servers. It stands
for Internet Mail Access Protocol. IMAP is one of the two major
protocols that can be used by Email Clients to allow you to access your
email messages. IMAP allows you to keep some or all of your email messages
stored on your service provider's servers, thus sharing many of the pros
and cons of WebMail. Your service provider may offer Secure IMAP (a.k.a. IMAPS) which makes sure
that the data sent back and forth between your Email Client and the server
cannot be eavesdropped upon. Secure IMAP connections are encrypted via the
same technology that encrypts secure WebMail -- SSL (or TLS). Use of IMAP
provides the following advantages:
- Read It Anywhere - Read email from any computer that
is connected to the Internet and which has an Email Client supporting
IMAP installed.
- Backed up & Safe - You email service provider is responsible for backing
up your email messages. Your email is stored on your service providers servers,
so if your personal computer crashes, none of this email is affected!
- Features - You can use any modern Email Client which provides you with
all of the email management features that you require.
- Download - Most Email Clients allow you to download some or all of
your email messages from the server to your local computer for viewing
while you are not connected to the Internet, or for archiving without taking
up disk space on your provider's servers.
- View only Headers - Your IMAP client can download and display
only the headers of the messages in your email folders, thus requiring
little bandwidth until you need to actually view the body of a message.
- Server Side - many operations such as sorting messages, and
moving messages between folders can be done by the server without
requiring you to download the messages involved, thus requiring little
bandwidth.
- WebMail Compatible - All of the email that you keep on the server
(even if it is sorted into multiple folders) can be viewed by either
WebMail or an Email Client using IMAP. This is great for people who travel.
The disadvantages of IMAP include:
- Internet Required - You cannot view any of your email unless
you are connected to the Internet. The speed by which you can view your
email is related to your Internet connection speed -- it can be slow or
fast!
- Disk Space - Since your email messages are stored on your email
provider's servers, they take up his disk space. Your email provider may limit
the amount of disk space you can use. If you exceed the allotted disk space, you
could be charged a fine or your services could be suspended!
- Software - You must obtain, install and configure your Email Client
software on each computer that will be used for checking your email via IMAP.
POP is also a protocol. It stands for Post
Office Protocol. Sometimes you will see it written as POP3 which
implies Version 3 of the Post Office Protocol. POP is the other of
the two major protocols that can be used by Email Clients to access your
email messages. POP enables you to automatically download your messages
from your email server to your local computer (and usually to then remove
them from the server). This is intrinsically different from IMAP and
WebMail, where the email always stays on the email server. Your service
provider may also offer Secure POP (a.k.a.
POPS) which makes sure that the data sent back and forth between
your Email Client and the servers cannot be eavesdropped upon. Use of POP
provides the following advantages:
- Disk Space - Because POP usually downloads all messages
to your local computer
and automatically deletes them from your email provider's server,
you minimize the amount of disk space that you use on the servers,
possibly lowering the cost of your account.
- Speed - Once your email messages are downloaded on your
local computer,
you can read them very easily and quickly, even if your computer is no longer
connected to the Internet.
The disadvantages of POP include:
- Not Anywhere - Since your email is downloaded to your local computer,
you cannot view this email from any other machine. If you travel or go
home from work, you lose access to your downloaded email (unless you copy
it to a disk and take it with you!)
- Software Required - You must obtain, install and configure your Email Client
software on each computer that will be used for checking your email via POP.
- You Manage Backups - As your email is on your local computer,
you take all responsibility for ensuring that you have backups of your email messages
in the event that something goes wrong with your computer.
Email providers like to offer POP email boxes because you download all
the email from their servers, minimizing the impact of your email usage on
their servers. They dislike providing IMAP services, as IMAP users can
leave gigabytes of email on their servers and exert much more
of a computational load on their servers. Email providers offering IMAP
services are usually more expensive than those that do not for exactly
these reasons -- and these are good reasons!
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Compare Features
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| WebMail | IMAP | POP |
| Access Email From Anywhere? |
Yes | Yes | No |
| Large Server Disk Usage |
Yes, Unless you use POP as well | Yes | Minimal |
| Dependence on Internet Connectivity |
Strong | Very Strong | Moderate |
| Special Software Needed? |
No | Yes | Yes |
| Data Backup Responsibility |
Service Provider's | Service Provider's | Yours |
| Security |
Depends on Provider | Depends on Provider | Depends on Provider |
What is right for you? If you wish to use an email client for
sending and reading your email, your email provider must provide you with
POP and/or IMAP services. If you wish to access your email from multiple
computers (i.e. when traveling), then WebMail and/or IMAP services are
essential. WebMail is always a plus as it generally works in
conjunction with IMAP and can be used even with POP to view new messages
that have not yet been downloaded by your Email Client. If you are
looking for the least expensive solution, use WebMail in conjunction with
POP. IMAP adds a lot of flexibility and power, but also requires that you
purchase more disk space with your email provider and have a reliable and
speedy Internet connection. If you are very security-conscious, you should
ask for Secure versions of any of the services that you need.
Important Email Concepts / Definitions
Security. Email is an inherently insecure communication
medium. Learn why this is so and what you can do about it in this article
"The Case For Email
Security".
SPAM. Sending a message, especially an advertisement,
to more than five recipients, can by itself be considered spamming unless
the individuals have specifically requested to be added to a mailing list
on that topic. This includes commercial advertisements and informational
messages sent to recipients via electronic mail. Email is a
person-to-person medium, not a broadcast medium.
While there are currently no laws against the sending of unsolicited
email or SPAM, most email providers and Internet service providers have
strict policies against the use of their services for such purposes.
Sending of SPAM is very bad Net-Etiquette.
What is the problem with SPAM? Unlike postal mail, email is virtually
cost free to the sender, so advertisers have no problem sending unlimited
quantities of email in the hope that some small percentage will result in
sales, or responses. The result is that an ever growing proportion of
email is SPAM -- current projections indicate that in several years, more
than 90% of email will be SPAM, greatly diminishing the use of email as an
effective means of communication.
Sending SPAM, unsolicited commercial email (UCE) or any
unsolicited email to multiple people is considered an abuse of your email
provider's services and may subject your account to immediate
cancellation.
What about that list of 100,000 opt-in email
addresses I purchased? Any opt-in email list is going to have people on
it that will complain if you send them email, and the burden of proof is
upon you, the sender, not on them! So if you sent 100,000 emails and %0.1
of the people complain, you just got 100 complaints! That's enough to get
your account terminated with almost any email provider! The only safe way
to use opt-in email lists is to create the lists yourself via your own web
site - not by buying it from anyone, no matter how "reputable", and
certainly NOT by scanning or spidering the Internet and grabbing
people's email addresses from their web pages!
To help with the proliferation of Internet SPAM, many email providers
offer SPAM Filtering software. This is
software built into your provider's servers that can detect a large
proportion of the SPAM being sent to your email address(es). Detected SPAM
emails can then be deleted, stored in alternate email folders, bounced
back to the sender, or simply marked as potential SPAM. Be careful with
such software as, incorrectly configured, it can result in the loss of
important non-SPAM email!
Email Aliases and Email Boxes. Both
email aliases and email boxes are email addresses, like
bob@ luxsci.net, to which email can be sent. An email box
is the address of an actual user on the email provider's server.
I.e. if bob@ luxsci.net is an email box, then bob
is an actual username on the luxsci.net servers and
"bob" can be used as a login to the IMAP, POP, or WebMail
services. An alias, however, is not an actual user, but rather a
rule that indicates who should receive the email addressed to the
email alias' email address.
For example, let's say that fred@ luxsci.net is an email
alias. We then also have to say where email to
fred@ luxsci.net goes. One possibility is that we
configure the email alias such that email for
fred@ luxsci.net goes to bob@ luxsci.net. In
this case any email sent to either bob@ luxsci.net
or fred@ luxsci.net gets deposited in bob's email
box.
Thus, email aliases allow you, or Bob, to receive email sent to lots of
different email addresses in the same email box.
One special kind of email alias is called a Catch-All Alias. If you have a catch-all alias
for your domain then all email addressed to addresses that don't
correspond to email boxes or other email aliases will be delivered to the
recipient of the catch-all alias. These are often used to make sure that
you get any email sent to any address at your domain. However, using a
catch-all alias subjects you to the receipt of more SPAM -- SPAM sent to
any address caught by the catch-all alias!
Typically, email providers allow you to set up any number of email
aliases to help you better manage your email. Some email providers allow
you to specify more than one recipient to an email alias. I.e.
fred@ luxsci.net could be configured to go to both
bob@ luxsci.net and joe@hotmail.com. In this
case, the alias is also an Email forward and one or more of its
recipients is an email address not located on the email provider's servers
-- the hotmail.com address in this case. Thus, aliases and
forwards are really very similar concepts.
Email Personalities. Your Email Personality is
applied to the email messages that you send. It consists of who the
messages is "From" and who replies to the message should be sent to. Most
simply, your email personality consists of your Name and Email Address;
however, you may wish to use "multiple personalities" -- one for your
"Sales" department email, one for your "Support" email, one for your
"Personal" email, one for your "Academic" email, etc. Each personality
might use a different email address and name.
Some WebMail clients allow you to configure them with multiple
personalities and choose the personality of your outgoing email message
when you are composing the message. This is very convenient, especially
if you would like to manage all of your email in one place and you wear
"multiple hats" in your business, or have different email addresses for
different purposes. Note that any WebMail program that allows you to
specify arbitrary personalities will include information in your email
messages indicating from where they were sent, allowing them to be
tracked back to you - this protects your email provider from
possible use of this service for illegal purposes. So, be careful to use
only personalities that you rightfully own or to which you are
authorized.
Autoresponders. Also known as an out-of-office
response, an autoresponder automatically sends an email message back to
the senders of messages that you receive. You can usually customize these
automatic responses to have any fixed subject and body that you desire.
Autoresponders are often used to inform senders that you are, for some
reason, not checking your email for a time, that your email address is
changing, that the email arrived in your email box, or of other important
information.
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Listen to Our Clients: "Lux Scientiae is an exceptional resource, their support and service offerings are first rate, robust and reliable. Having suffered through a number of flaky e-mail/web hosting companies over the years, some very large names, Lux Scientiae is a breath of fresh air. I was pleased to find a hosting company that 'gets it' and provides services that are crucial to my business, but not common in the marketplace - primarily a well run secure POP/IMAP/SMTP service and excellent configurable spam-filtering tools that allow me to view and adjust my quarantine. The support for SPF DNS records is much appreciated as well. I recommend them to my friends and clients without hesitation. My sincere thanks and compliments!" Steve Olshansky, Principal, LuminaGroup
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